Larry Rice is a nationally recognized whiskey expert, acclaimed hospitality entrepreneur, and the visionary founder behind Old Treasure. Over the past two decades, Larry has built an extraordinary career at the intersection of spirits, culture, and connection. Larry’s journey began behind some of Louisville’s busiest bars. In 2011 he opened The Silver Dollar: a honky-tonk inspired whiskey haven that quickly became a national destination. In 2017, he followed with The Pearl, a neighborhood gem renowned for its curated spirits program and laid-back charm.
Maybe you’ve sat at one of his Louisville bars, swapped stories over a rare pour, or sought his expert guidance on the best bottles to track down. His legendary palate, deep knowledge, and passion for whiskey aren’t just a business, they were his way of connecting with a community of seekers, collectors, and storytellers who share the same relentless pursuit of the best.
Old Treasure is a celebration of connection, curiosity, and great whiskey. It’s built on a lifetime of experience, a deep well of knowledge, and a simple belief: the only thing better than drinking great whiskey is sharing it. Sourced from exclusive private barrels, contract distillations, and long-forgotten casks, each small-batch release is a testament to the friendships, knowledge, and rare opportunities that only come from years in the business. These aren’t just whiskies to collect, they’re whiskies to experience together. To be poured among friends, debated over, dissected, and most importantly, enjoyed.
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Despite a legendary career behind the bar, some of Larry’s greatest moments have occurred in his own back yard. Over the years, he’s opened his home to friends, fellow collectors, and curious drinkers to pour rare bottles discovered on dusty hunts, introduce new favorites, and turn simple gatherings into unforgettable moments. It’s here that the spirit of sharing, and the soul of his next venture, truly came to life.
In 2020, as the hospitality industry faced unprecedented challenges, Larry pivoted to share his private barrel selections through intimate tastings and direct sales. The response was overwhelming. What began as a passion project quickly turned into a movement, and the natural next step was to build a brand around it. With this realization, Old Treasure was born.
Get your bottle of old at our online store. Act fast as these small batches get bought up quick.
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