Tasting notes / FILM 04 / 51 SECONDS
Beyond the Label
The label gets the first word. Give the glass the next.
By Old Treasure · September 7, 2026
From our recorded conversations at The Pearl.
BEHIND THE CONVERSATION
The label gets the first word. Give the glass the next.
A name you recognize. An age that impresses you. A price that makes you pause. All three can shape an opinion before you’ve tasted a drop. Larry and Susie try to leave room for the whiskey to surprise them.
Smell it. Taste it. Let it breathe. A little time can reveal something the label never promised, and something worth noticing for yourself. Start with the notes if they help. Keep your own impressions in the conversation.
Read the full film transcript
I think that sometimes people can get caught up on the main brands, the most popular brands, and they think that the oldest or the most expensive thing is the best, but I think that we've found with Old Treasure that you can look at other things and have a little bit more of an open mind I think that you'll often find something that you like just as much or better than these most popular, most expensive kind of oldest brands. But if you take the time to just kind of nose and taste and let the whiskey breathe a little, I think that you're going to get a lot of the other nuances that really kind of define how quality of a product that it is. You'll find something that you really like if you kind of have an open mind and give it a chance.
Story adapted from the accompanying filmed conversation.
