Old Treasure

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Tasting notes / FILM 11 / 39 SECONDS

Room for Character

The unexpected note might be the one you remember.

By Old Treasure · September 7, 2026
From our recorded conversations at The Pearl.

Read the story ↓
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BEHIND THE CONVERSATION

Old Treasure bourbon in window light

The unexpected note might be the one you remember.

Larry and Susie leave room for a whiskey to have a little personality. A note outside the familiar bourbon vocabulary can make a glass interesting, if it belongs with everything around it.

That last part matters. They’re talking about character that works within the whole. As you taste, notice what catches you off guard and what happens next. Sometimes the surprise becomes your favorite part.

Read the full film transcript +

There's no real perfect, flawless bourbon. It might be an unexpected flavor that some people would consider a flaw. Maybe even their taster would say, “Hey, this isn’t right. This isn’t what our normal profile is.” I think the flaws, a lot of times, are where the character comes from. But not just for the sake of flaws, obviously, because sometimes they don't work. But that could be really nice for a single barrel, as long as the flavor kind of melds and kind of makes sense, is cohesive, and doesn't kind of stick out as imbalanced with the other flavors.

Story adapted from the accompanying filmed conversation.

A closer look at an Old Treasure bourbon bottle

FROM THE STORY TO THE TABLE

Something good
for your table.

Three bourbon barrels, each with its own character. Take a look at the notes and see which one you’d like to open.

Explore the barrels Shop Old Treasure at KBD

Kentucky Bourbon Direct handles sales and distribution. Check its storefront for current availability, shipping, and checkout.

One story leads
to another.

All films & stories
Beyond the Label — Old Treasure editorial cover
FILM 04 / 51 SEC

Tasting notes

Beyond the Label

The label gets the first word. Give the glass the next.

No Hard Edges — Old Treasure editorial cover
FILM 05 / 44 SEC

Tasting notes

No Hard Edges

The flavors should have room for each other.

Proof with Purpose — Old Treasure editorial cover
FILM 06 / 42 SEC

Tasting notes

Proof with Purpose

A good proof has a reason beyond the number.

Old Treasure

Rare whiskey. Open invitation.
Louisville, Kentucky.

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