Old Treasure

RARE WHISKEY. OPEN INVITATION.

A good welcome.
For adults 21+.

You must be 21 or older to enter this Old Treasure website. Please enter your date of birth to confirm your age. Your date of birth stays in your browser and is not saved or sent to us.

Date of birth

This website is for adults 21 and older. You cannot enter. Thank you for understanding.

Please enjoy responsibly. Share only with adults 21+.

Visit Responsibility.org
Skip to content
Old Treasure
The whiskeyOur storyThe journalField notes Find your bottle
Find your bottle
← The journal

Tasting notes / FILM 12 / 38 SECONDS

Your Palate Is Memory

Your tasting notes have a history of their own.

By Old Treasure · September 7, 2026
From our recorded conversations at The Pearl.

Read the story ↓
Your browser does not support this video. Open the film.

BEHIND THE CONVERSATION

Old Treasure bourbon in window light

Your tasting notes have a history of their own.

Crème brûlée means more if you’ve tasted it. Lilac means more if you know the smell. Larry talks about finding words for whiskey through the experiences he already carries, including childhood memories of sassafras and root beer.

Your references may be different. That gives you something to talk about. A tasting note can name a flavor, or take you back to a place, a person, a kitchen. Start with what you recognize.

Read the full film transcript +

Your palate is just memory, right? You're never going to pick up crème brûlée if you've never tasted it before. You can't, right? You're never going to pick up lilac on the nose if you've never smelled a lilac. It's always a memory. When you find those other floral notes, those other fruit notes, I love it whenever a whiskey has, like, sassafras. Even if it's like so much that the sugars play into it and you get, like, a root beer, but it reminds you of a root beer float from when you're a kid, you know? I love when things are nostalgic and those are my favorite parts of bourbon.

Story adapted from the accompanying filmed conversation.

A closer look at an Old Treasure bourbon bottle

FROM THE STORY TO THE TABLE

Something good
for your table.

Three bourbon barrels, each with its own character. Take a look at the notes and see which one you’d like to open.

Explore the barrels Shop Old Treasure at KBD

Kentucky Bourbon Direct handles sales and distribution. Check its storefront for current availability, shipping, and checkout.

One story leads
to another.

All films & stories
Beyond the Label — Old Treasure editorial cover
FILM 04 / 51 SEC

Tasting notes

Beyond the Label

The label gets the first word. Give the glass the next.

No Hard Edges — Old Treasure editorial cover
FILM 05 / 44 SEC

Tasting notes

No Hard Edges

The flavors should have room for each other.

Proof with Purpose — Old Treasure editorial cover
FILM 06 / 42 SEC

Tasting notes

Proof with Purpose

A good proof has a reason beyond the number.

Old Treasure

Rare whiskey. Open invitation.
Louisville, Kentucky.

The whiskeyOur storyThe journalField notesWhere to buy & FAQContact
© 2026 Old TreasureEnjoy responsibly. For adults 21 and over.Team login