Old Treasure

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Our story / FILM 03 / 37 SECONDS

Made to Be Shared

Larry remembers the company. That’s the point.

By Old Treasure · September 7, 2026
From our recorded conversations at The Pearl.

Read the story ↓
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BEHIND THE CONVERSATION

Old Treasure bourbon in window light

Larry remembers the company. That’s the point.

Some bottles Larry opened with friends would be worth thousands today. He knows that. But when he talks about them, the story is about who was there, what they shared, and the moments he still remembers.

That is the kind of value Old Treasure is built around. Finding something exceptional gives you a reason to bring people together. In Larry’s words, hospitality is the driving force: getting to share things you love with other people.

Read the full film transcript +

Whiskey is like that Offering to sit at the table together like to share something exceptional. There's been bottles of whiskey that I've opened up for friends and for people acquaintances that I've just met in today’s market would be worth thousands of dollars but that's not how my brain worked on it Those experiences and those moments with those people, I still remember and I don't think I would have remembered the two or three grand. Getting to share something that is meaningful to you is always important. Hospitality is definitely our driving force behind Old Treasure because it's really about getting to share things that we love with other people.

Story adapted from the accompanying filmed conversation.

A closer look at an Old Treasure bourbon bottle

FROM THE STORY TO THE TABLE

Something good
for your table.

Three bourbon barrels, each with its own character. Take a look at the notes and see which one you’d like to open.

Explore the barrels Shop Old Treasure at KBD

Kentucky Bourbon Direct handles sales and distribution. Check its storefront for current availability, shipping, and checkout.

One story leads
to another.

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Old Treasure

Rare whiskey. Open invitation.
Louisville, Kentucky.

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