Old Treasure

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Our story / FILM 01 / 44 SECONDS

The Hunt

Most stops lead nowhere. That’s part of the hunt.

By Old Treasure · September 7, 2026
From our recorded conversations at The Pearl.

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BEHIND THE CONVERSATION

Old Treasure bourbon in window light

Most stops lead nowhere. That’s part of the hunt.

Antique shops run in Larry’s family. His grandparents and parents loved the search, and he still takes a birthday road trip with his mom to look for vintage finds. If you’ve been in his bars, you’ve seen some of what came home.

Looking for whiskey takes the same patience. Most of the effort goes unrewarded, Larry says. That makes the right discovery feel like treasure. He and Susie don’t have a number of barrels to fill. They find them when they’re right.

Read the full film transcript +

I wonder what treasures we're going to find. So I've got a history of antiquing. If you've ever been in my bars, you've probably seen that I like to decorate with authentic vintage stuff. I think there's an authenticity to it, and my family's always kind of had that kind of a hunt in them, like my grandparents, my parents, they've all, you know, been antiquers. Me and my mom still do a road trip at least once a year, Usually around her birthday, to go antique shopping. Because antiquing and hunting for barrels or hunting for vintage whiskey you have to love that process because about 90% of your efforts go unrewarded and so whenever you do find something it truly feels like a treasure We don't have a number of barrels we have to find. We just find barrels when they're right,

Story adapted from the accompanying filmed conversation.

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FROM THE STORY TO THE TABLE

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for your table.

Three bourbon barrels, each with its own character. Take a look at the notes and see which one you’d like to open.

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One story leads
to another.

All films & stories
Two Palates — Old Treasure editorial cover
FILM 02 / 48 SEC

Our story

Two Palates

One feels it first. One wants to know why.

Made to Be Shared — Old Treasure editorial cover
FILM 03 / 37 SEC

Our story

Made to Be Shared

Larry remembers the company. That’s the point.

The Freedom to Say No — Old Treasure editorial cover
FILM 07 / 40 SEC

Our story

The Freedom to Say No

“We definitely turn down more than we buy.”

Old Treasure

Rare whiskey. Open invitation.
Louisville, Kentucky.

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